Coaching Areas

• Executive coaching

  • Are you a leader looking to maximise your impact?
  • Do you need to make sense of complex situations to take better decisions?
  • Does your team generate ideas but struggle to turn them into outcomes?
  • Do discussions produce activity rather than genuine progress?

  I help leaders and teams think like choreographers: cutting through complexity, orchestrating collective thinking, and moving from ideas to action.

  As an executive coach, I draw on my extensive business experience and my life as choreographer, which gives me a unique perspective on leadership and team orchestration.

  Whether you aim to enhance team dynamics, navigate complex business challenges, or drive organisational growth, my coaching shapes how leaders and teams think, work, and move forward.

  By combining strategic acumen and a choreographic approach with data-driven frameworks like the GC Index®, I facilitate clarity and shared understanding, so that meaningful outcomes emerge.

  get in touch

  Contact me to maximise your impact and make the most of your team’s talent.

  My work is influenced by my dance practice. Visit my artistic portfolio here: mashagurina.com

• Creativity & Innovation

  • How well is your organisation set up for innovation?
  • Is there a process for developing, selecting, and actioning ideas?
  • How does everyone contribute to the organisation’s creative thinking?
  • How are AI tools integrated into the creative process?

  Creativity is a fundamental driver of innovation. It blends craft, science, art, and business acumen. Far from being a divine gift reserved for a lucky few, creativity is an intrinsic human capacity that can be cultivated through specific skills and techniques. The best way to discover and develop your creativity is through practice.

  New technologies continually challenge and stimulate us, prompting questions about our roles and new opportunities. One certainty remains: AI will not make human creativity obsolete. It is here to stay and is needed more than ever.

  How will you tap into your creativity? If you are a business leader, how can you foster an environment within your organisation that promotes creativity and integrates it into your company culture?

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  Human^AI Creativity Lab is my proprietary method for accompanying you on the journey of developing new skills and approaches.

  We work together on developing and channeling creativity into meaningful and sustainable innovation in order to:

  1. See and pursue new opportunities across different business areas
  2. Overcome stagnation and develop new ways of thinking, working, and collaborating
  3. Break functional silos and create synergies to encourage growth 

  4. Develop the inner ability to change and innovate 

  5. Use new technology in smart ways

  My method combines frameworks and tools with case study discussions, exercises and games inspired by the latest developments in design thinking, the creative industry and improvisation theatre.

   

  Get in touch

  Contact me to start your journey as a maker, experimenter, and improvisor.

  Curious about my creative side? Explore my artistic portfolio at mashagurina.com

• Life coaching

  • Are you struggling with recurring patterns or issues and seeking long-term solutions?
  • Are you recovering from a serious illness or adverse event and looking for guidance to rebuild your life?
  • Do you feel ‘stuck’ and want to develop a more creative approach to your daily life?
  • Are you navigating life transitions and need support to manage changes with confidence and clarity?

  As a life coach, I draw on my coaching expertise and personal experiences, including my journey as an artist and my battles with life-threatening illnesses (having defeated cancer twice), to offer transformative coaching services.

  If you are seeking long-term solutions to recurring issues, recovering from a health condition, or feeling a need to develop a more creative approach to life, my coaching will guide you. I will support you in finding your inner resources and navigating life’s challenges with greater resilience and creativity.

   

  get in touch

  Contact me to explore a more fulfilling and creative life.

  Life and art go hand in hand. View my artistic portfolio at mashagurina.com

• Movement coaching

  • If you are …
    
    A social dancer seeking to improve your embodiment ability or body awareness,
  • A singer working on stage presence or exploring improvisation and choreography on stage,
  • An actor who wants to learn new movement techniques to enhance your expressiveness on stage or screen, or
  • Someone feeling the need to boost your confidence through better body awareness and movement skills in public situations

  My movement coaching is rooted in a somatic approach. Drawing on my experience as a professional dancer, I help clients enhance their physical and expressive capabilities. I trained at the world-famous Trinity Laban Conservatoire of Music and Dance in London and am proficient in various movement styles and techniques, including release, contact improvisation, and partner work. I am also a professional Argentine tango dancer with years of teaching experience and a qualified yoga instructor. Through movement coaching, I guide you in exploring and harnessing your body’s natural potential, fostering a deeper connection between mind and body, and becoming more present in every sense.

   

  Get in touch

  Contact me to become a moving body. Visit my artistic portfolio here: mashagurina.com