My methods
My approach is customer-centred, highly personalised, and rooted in a unique blend of expertise informed by my experiences as both a seasoned business leader and an award-winning choreographer. As a coach, I help business leaders and their organisations crystallise visions, identify meaningful growth opportunities, innovate, and promote creativity.
As an executive and life coach, I practice the Universal Eclectic Coaching approach, allowing me to select the most effective technique based on my client’s specific circumstances. I am an accredited GCologist and utilise the GC Index framework to measure the natural propensities of business leaders and teams in create impact.
My approach to coaching creativity is grounded in the belief that creativity is a fundamental human skill. My creativity coaching method, Human^AI Creativity Lab, integrates design thinking with improvisation theatre techniques.
Movement coaching is rooted in a somatic approach, drawing from my lifelong experience as a dancer. Trained as a contemporary dancer at the Trinity Laban Conservatoire of Music and Dance (London, UK) and am adept at a various movement styles and techniques, including release, contact improvisation, and partner work.
Explore my full dance artist portfolio at
mashagurina.com